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Welcome to CRM Marketing
Advertising Specialty Consultants
Celebrating 25 years of superior service 1993 to 2017

Promotional products give you the best bang for your buck!
A study by the Advertising Specialty Institute (ASI) found that promotional products had the lowest cost per impression (CPI) of all major forms of media.
In fact, they easily beat the CPI of TV, radio, magazines and newspapers!


We can show you how to use the more than 300,000 products on our site to get you noticed over and over again, and can help you to successfully launch new products, improve direct mail results or effectively reach out to prospects to just say ‘hi’.

You can also search through our promotional products catalogs by entering a simple term in the search field above or you can check out our Apparel or Specialty Catalogs links in the top menu.  You're sure to find something you like.

Thank you for visiting our site.  Please let us know how we can help.

We specialize in:
  Promotional Products for:
Special Events
Conferences
Trade Shows
Orientations

Marketing Programs

Embroidery and Screen Printing
Sportswear/Teamwear

Corporate and Executive Gifts
Employee Recognition Gifts
Customer Appreciation Gifts

Trade show Booths & Displays
Banners and Signage
Magnets, Labels & Stickers
Holiday and Food Gifts
Calendars & Greeting Cards
Imprinted Golf Accessories
Logo Merchandise

You Name It ~
We've Got It.

Customized NFL Cleats Raise Money For Charity

The NFL was a little more colorful this past weekend, as hundreds of players wore logoed customized cleats to raise awareness and money for charity.

Players this season have been expressing their personality and fashion tastes with colorful custom cleats – shoes that would also violate the NFL dress code and draw a fine. For Week 13 of the football season, the NFL called a détente on the shoe wars and concocted “My Cause My Cleats,” a campaign designed to raise awareness for different social causes. More than a third of the league – over 500 players – donned cleats with custom designs representing a charity or cause of their choice.

“While there has always been interest and adoption at the youth level in sports, customized footwear has now taken the main stage in many verticals such as sports with the NFL’s Week 13 efforts or fashion with UGG stores offering the opportunity on their famous boots,” Josh Ellsworth, general manager of Stahls’(asi/88984) CAD-CUT Direct division, tells Counselor. Ellsworth noted the increasing demand for personalization and advances in a number of decoration techniques, including heat printing, direct-to-garment, UV printing and embroidery. “They are helping to drive quality products and, therefore, profitable new sales opportunities for businesses.”

Traditionally, NFL players must wear shoes without brand names and logos (beyond that of the shoe manufacturer) – it’s a fine of $6,076 for first-time infractions and $12,154 for subsequent ones. But the cleats sported by players last week featured all sorts of colorful logos, graphics and designs to raise awareness about issues such as domestic abuse, animal cruelty and rare diseases. NFL Auction has also allowed bidding on the shoes with 100% of the proceeds benefiting respective charities.

Ellsworth says customized footwear meshes well with the promotional product industry because it centers on memorability. “Custom branded shoes can be the next great thing that aligns with a campaign’s goals,” Ellsworth says. “Consider the following opportunities: customized footwear that supports a special cause for a charity run/walk, promotional footwear with a ‘Kick Cancer’ mantra that allows on-demand customization, promotional sneakers for a company’s event staff that will be on their feet all day or even custom shoes with a player’s name, number, or hashtag.”

However, Ellsworth warns that there are challenges to consider. “Footwear does bring in an element of sizing, so inventory risk for print on demand or in advance promotional opportunities can be costly,” he says. “The shoe fits when you have a good understanding of exactly who your customer is and what size they want.”

Here’s a look at several of the cleat designs that were worn by the players.

Promotional Products • Ad Specialties • Branded Merchandise • Logoed Items

Promotional products offer organizations unmatched longevity, usefulness and visibility. That's why everyone you know seems to wear a logoed shirt, writes with a logoed pen, or carries a logoed bag. We'd love to help you get your logo in front of your clients/prospects or on your students / members.

Use the product search to shop for the latest, the hottest and the most effective promotional products. Don't see what you're looking for?  Have no fear; we have access to every promotional item in the industry and will work with you to ensure you find the right item at the right price.

If you have questions or just want to brainstorm some new ideas, please contact us. We can discuss traditional items or we can find more unique items if you prefer.  We look forward to hearing from you soon.

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