Recruiters from Northwestern College wanted something that would capture a potential applicant's attention and bring them to a decision point during the college fair. That item turned out to be free ringtones. 

To kick off the program, Northwestern offered visitors to their booth a branded digital reward card redeemable for a free ringtone. When prospective students accessed the online site printed on the back of their ringtone card, they were asked to provide information about their future education and career interests. This enabled Northwestern to gain future contacts while promoting the educational opportunities the school provides. The student info was then given to a staff member for follow-up.

The ringtone gift could only be redeemed if the prospective student answered the questionnaire. Northwestern found out students were happy to trade personal information for the ringtones. For not much more than the price of a pen, the opportunity to use branded cards to get qualified people to visit the Northwestern website and leave personal information turned out to be a great investment. What's more, the gift made Northwestern stand out from the crowd.

Use innovative techniques to connect prospects to a school's offerings to boost school enrollment. The best methods to do this use promotional products and a strong partnership with your distributor, who can show you great ways to incorporate branded items into your campaign.