La Playa Beach and Golf Resort, a boutique beachfront resort in Naples, FL, celebrates the endangered native Loggerhead Turtles. They encourage families to go green on a family philanthropic vacation aimed at discovering and conserving the delicate ecosystems and endangered wildlife of the region.

"Sea turtle preservation is the ultimate goal in our area, and we do our part by providing guests with the knowledge to help protect the turtles," says David Martorana, director of sales and marketing at the resort.

La Playa partnered with the Conservancy of Southwest Florida's Sea Turtle Monitoring and Protection Project to educate guests on the sea turtles, which use the hotel's beaches as a nesting area, and involve guests in efforts to protect the species. Guests at La Playa receive sea turtle pins at check-in, together with an information card about the Conservancy and what can be done to protect the turtles. Last year, about 17,000 pins were distributed. 

"The sea turtle pins have been very popular with guests," says Martorana. "It's something that surprises and excites those who are staying with us for the first time, and is an added touch that returning guests look forward to receiving." In addition, it's a great souvenir that doesn't require any packing.

La Playa also provides sea turtle coloring books for children at the resort's restaurant, Baleen. Stuffed sea turtles are available for purchase in the resort boutique and in each guest room.

The resort also recently offered a package for one sea turtle season called the "Love Nesting" package. Guests who select this package when reserving will get luxury beachfront accommodations, a stuffed sea turtle and educational materials on arrival, and tickets to the Conservancy of Southwest Florida Nature Center.