We’ve reached peak millennial baiting. In what seems like it should be an elaborate pre-April Fool’s Day stunt, but is instead all too real, Saucony has released avocado toast-themed sneakers. (A few years ago, if you’ll recall, an Australian real estate mogul blamed millennials’ lack of home ownership on an inordinate fondness for overpriced avocado toast – fighting words that set off wave after wave of angry rebuttals and tongue-in-cheek memes.)



The guac-green kicks –with a toast-toned brown base – feature the image of a halved avocado on the insole and tongue and the phrase “Saucomole” scrawled across the heel. The green inner lining is speckled with red to resemble pepper flakes. Saucony’s Shadow 6000 Avocado Toast sneakers retail for $130. “It’s everything you avo-wanted, even if the guac is extra,” according to Saucony’s product description.

As might be expected, the savory shoes garnered quite a response on social media.

marketing guy 1: how do we sell more shoes to the newer generations while we compete with fashion giants like adidas?

marketing guy 2: I read millennials won’t buy houses because they waste their money on avocado on toast

marketing guys in unison: avocado on shoe https://t.co/3b5zvVaKZG

— bergie (@berqamot) February 26, 2019

Snark aside, Saucony’s shameless pandering is a smart move. As of Thursday afternoon, the avocado toast sneakers appeared to be sold out on the shoemaker’s website.

This isn’t the first time Saucony has allowed hunger to fuel its design decisions. Last year, it released Dunkin’ Donuts themed sneakers in honor of the Boston Marathon. Back in 2014, the company dropped burger-bedecked shoes.