It’s no secret that pastels have been trending, perhaps kicking off with the craze for millennial pink that started a few years ago. Pistachio, peach and other pale shades have all had their moments in the sun. Now for this spring and summer, it’s time to focus on lavenders, lilacs and other soft purples.

Some trend watchers have gone so far as to dub the hue “millennial purple.” The Pantone Color Institute calls it Grape Compote, predicting that it will be huge this year. Online magazine PopSugar says it “feels decidedly fresh and feminine in clothing and accessory form.”

Model Cara Delevingne rocked a three-piece lavender power suit during Milan Fashion Week, and Glamour gushed: “The model nailed the monochromatic look while ushering in the pastel hue as this season’s it color.”

There are plenty of lavender options in the promotional apparel world. Fruit of the Loom (asi/84257) recently launched a new collection of T-shirts called the Iconic line that comes in 27 colors, including “Candy Hearts Heather” – its own version of lavender. Kristen Vincent, manager of merchandising at Fruit of the Loom, calls it a “tinted neutral” and notes that the shade is “appealing as a trans-seasonal, genderless palette that’s an easy, yet fresh option for decorators.”

Fruit of the Loom (asi/84257) offers a version of lavender in its new Iconic T-shirt (IZC47WR) line.

Lavender is in particularly high demand with 20- and 30-somethings (hence the millennial purple designation), and it’s “especially popular within the youth street market,” Vincent says.

Logos in classic black and white, or even creams, yellows, hot pinks and light blues would pair well with lavender apparel. Don’t limit yourself to clothing, however; lavender tints could also give a fresh look to water bottles, tumblers, tote bags and more.

This faux crocodile zippered case (BLLA-R1493) is available from Bella Line (asi/39586).

This 22-ounce stainless steel bottle (4760) is available from Evans Manufacturing (asi/52840).