The playful design has appeared in fashion lines and on celebrities in recent weeks, and it could make a fun addition to end-clients’ upcoming spring campaigns.

A classic pattern is making a comeback on catwalks and celebrities, which could point to increased demand among end-buyers of promo products.

The whimsical polka dot print, which has a long and storied history, recently made appearances in the Burberry, Marni and Saint Laurent Spring 2023 lines, as well as Sergio Hudson and Proenza Schuler, on flowy dresses, cardigans and scarves.

On Nov. 12, actress Kerry Washington wore a Sergio Hudson polka dot dress with long train to the Baby2Baby Gala for charity in Los Angeles. And just yesterday, the Princess of Wales wore a blue dress with gold polka dots from L.K. Bennett, in honor of Ukraine’s national colors, during a visit to the Reading Ukrainian Community Centre to meet with displaced families.

Meanwhile, for end-buyers who want to get in on the action, the promo industry has a plethora of polka-dotted options, from apparel and accessories to food gifts. Here we have five markets to target to add a touch of fun to upcoming campaigns.

1. High Schools & Colleges
Students will appreciate warm-weather accessories on their walks to school or between classes on campus. Items that feature polka dots add a touch of whimsy to their wardrobe. Think spirit wear and booster clubs.

2. Corporate Programs
Small polka dots can add a subtle touch of fun to business wear. Consider button-down shirts, ties, pocket hankies and socks featuring the pattern for company programs.

3. Professional Services
Branded items for finance, insurance and real estate agencies don’t have to be stuffy – encourage clients in these markets to think outside the box with lighthearted prints for writing instruments, totes and umbrellas. Polka dots certainly fit the bill.

4. Client Gifts
End-customers can thank their staff and clients with sweet and savory treats presented in packaging with a festive polka dot pattern.

5. Entertainment Companies
Think polka dots for entertainment equipment suppliers and venues – beach and pool parties could use inflatable balls to promote sponsors.