Fashion is looking to the past to chart its future
Fashion has always been cyclical, with designers drawing inspiration from decades past and teens shopping their parents’ and grandparents’ closets for looks that have regained cultural relevance. Previously, these retro trends seemed to focus on one decade at a time. But nowadays, thanks to the endless churn of micro-trends on TikTok and our insatiable cultural appetite for the comfort food of nostalgia, you can find influences from a range of eras all at once. There’s something for everyone, and everyone’s got their something. With that in mind, we’ve assembled outfits representing the last six decades of fashion to show off how these trends are still relevant today.
The 1960s
The “Summer of Love” is more than half a century behind us, but the flower child aesthetic lives on. Tie-dye has been a perennial favorite, thanks to the rise of DIY, and flared-leg pants are making a comeback after years of skinny jean dominance.
Did You Know? More than 20 million copies of The Doors’ self-titled debut album have sold since it was released in 1967.
The 1970s
A ringer tee, gym shorts and old-school basketball shoes are a classic look – bringing an effortlessly sporty chic that transcends the ’70s.
Did You Know?
“The Rat,” short for Rathskeller, was an influential punk rock club in Boston that opened in 1973.
The 1980s
The era of acid wash and Aqua Net, cassettes and Cabbage Patch remains relevant today – thanks to the overwhelming popularity of hit shows like Stranger Things.
Did You Know?
The iconic catchphrase “Where’s the beef?” first appeared in a 1984 Wendy’s commercial. Clara Peller, the woman who uttered the famous words, was 81 when she was discovered by the agency that filmed the spot.
The 1990s
For disaffected Gen X youth, a well-timed eyeroll was as much of an “it” accessory as a choker or mini backpack. With bands like Nirvana still cultural touchstones and skate culture firmly established, the era of slackers and Hackers is alive and well today.
Did You Know?
Beanie Babies are often considered the world’s first internet sensation. By 1997, eBay had auctioned off $500 million worth of the plush toys, making up more than 6% of the site’s total sales.
The 2000s
It was the age of boy bands and Mean Girls, low-rise jeans and blinged-out tees. The velour tracksuits that became synonymous with the Y2K era have made a somewhat surprising comeback thanks to the growth of e-commerce and social media.
Did You Know?
The Juicy Couture velour tracksuit was an icon of Y2K fashion, with celebs like Paris Hilton, Jennifer Lopez and Lindsay Lohan spotted in the look during the aughts. At its peak in 2008, Juicy was making $605 million in annual sales.
The 2010s
It’s sometimes hard to believe we’re done with the teens and well into the roaring ’20s – but it's worth remembering the decade that birthed the Instagram influencer, millennial pink and high-end drinkware as a lifestyle accessory.
Did You Know?
Apple introduced the rose gold iPhone in 2015 – ushering in the era of millennial pink in fashion, accessories and Instagram filters.