Start presenting ideas to clients for campaigns centered on January observances.

While January may mark the end of the holiday season, there are plenty of ways to keep the party going. Consumers are sure to be looking for fun activities and delicious eats during the long winter, and the many observances during the first month of the year, like National Science Fiction Day and National Pie Day, pose opportunities for your clients to undertake campaigns to promote their products and services.

Jan. 2/National Science Fiction Day

This day marks the 104th birthday of famed science fiction writer Isaac Asimov. It’s become an annual observance to celebrate all things sci-fi – in literature, film and gaming.

PITCH: Encourage local theaters to host special showings of classic science fiction movies. Staff can wear T-shirts to commemorate the day and distribute branded themed items to patrons.

Jan. 4/National Trivia Day

Celebrated for more than 30 years, this day of fun highlights the many forms of this popular game and its ability to bring people together in a friendly, collegial atmosphere.

PITCH: Bars hosting Quizzo tournaments can brand coasters and glasses as items that participants and guests can then take home to commemorate the event.

Jan. 9/Law Enforcement Appreciation Day

This observance encourages the public to remember the hard work that police officers undertake every day to keep neighborhoods safe.

PITCH: Approach municipalities to hold events this day and offer branded items for distribution to community members – think tents and table covers and smaller themed items that express appreciation.

Jan. 10/National Houseplant Appreciation Day

It’s critical to take consistent care of houseplants, especially during the colder winter months. These green babies bring a slew of benefits to homes and offices, including reducing anxiety, decreasing air pollutants and improving humidity.

PITCH: Garden centers can give out educational brochures and branded giveaways, like planters, aprons and spades.

Jan. 23/National Pie Day

For more than 35 years, the American Pie Council has hosted National Pie Day – a time set aside to celebrate the making and eating of one of the country’s favorite desserts.

PITCH: Suggest that local restaurants, diners and coffeehouses that serve pie offer specials and help them promote their offerings with signage and branded kitchen tools to distribute to guests.