Tips for crafting effective social media marketing posts.

The best social media marketing is strategic, targeted and starts a conversation. Noting that the goal is not to go viral and reach the most eyeballs, but to focus instead on reaching your target audience and sparking meaningful connections.

To achieve this goal, one needs to focus on the “TERA” method for creating compelling content.

First, focus on content that triggers emotion and credibility. One way to do this is by crafting short-form video testimonials where clients share stories about how they’ve used promotional products to create memorable experiences.

The second part of the TERA method is to trigger relatability and make connections.

One surefire method is to create posts highlighting mistakes you’ve made – whether it’s a misprint, a production delay, or a customer complaint – then showing how your team addressed and learned from those challenges. That kind of transparency is rare and valuable. It can be reassuring to prospects who value honesty and resilience.

The final piece of the TERA method is to spark action and conversion.

Provide a clear call to action that explains what you want your followers to do after engaging with your content. Make sure any links you share are active and up to date. One idea is to offer free samples or consultation as a way to encourage potential clients to experience first-hand that you have to offer.

Additionally, following the social media content marketing “rule of thirds.” One-third of your content promotes your business, converts prospects and generates profit. One-third of your content should share ideas and stories from thought leaders in your industry or like-minded businesses. And one-third of your content should be personal interactions with your audience.