The pastel neutral is on trend for apparel, accessories and other promotional products.

Expect 2024 to bring warmth and comfort – at least in terms of color. Pantone has announced Peach Fuzz as its 2024 Color of the Year, describing it as a “clean peach tone with a vintage vibe.”

The Pantone Color Institute says the subtle hue is meant to evoke a message of caring, collaboration and sharing.

“A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration and is an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel and heal, and to flourish from, whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

The 2024 color is a departure from the more saturated hues Pantone has chosen for other recent Colors of the Year like 2023’s Viva Magenta and 2022’s Very Peri. It’s similar, though, to the 2019 pick Living Coral. Pantone’s announcement also marks the 25th anniversary of the Color of the Year program, which was instituted in 1999, with the color Cerulean Blue.

Trend watchers say Pantone’s latest color of the year is a win. “It perfectly represents trends we’re seeing in the market now ... a rise in neutrals, emphasis in timelessness and attraction to the softness found in nature,”

Others also said, the color “is giving me all the summer sunset vibes” and is the “perfect neutral yet fun color” to complement a brand.

Peach Fuzz works well for athleisure and other apparel basics, lifestyle drinkware and various accessories. Consider these ideas for upcoming trends:

1. Beach apparel

2. Fitness

3. Tropical Vacation

4. Spirit Wear