The company announced two new giveback programs for 2024, including a partnership with two organizations dedicated to saving coral reefs.

The Baltimore-based supplier has launched a new environmentally focused giveback program this year, donating a portion of all sales of its new Coral Reef towels.

Coral reefs are one of the most important ecosystems on the planet, supporting 25% of all marine species. They’re also a source of food for hundreds of millions of people; they power coastal economies through tourism, fishing and recreation; and they shelter coastlines from storms and erosion. However, due to factors including climate change and direct human impact, half of coral reefs around the world have been lost, and scientists have projected that more than 90% will have died by 2050.

One solution to the problem is to create high-tech coral farms that can grow coral up to 50 times faster and boost their resiliency against warming and acidifying oceans. Once the new coral is grown, the organization says it can plant it into degraded reefs to bring them back to life.

In addition to its coral reef giveback program, the supplier has announced that it will be donating a portion of all sales to the Melanoma Research Foundation.

These two new giveback programs build on the company’s established philanthropic practice of donating towels and blankets to the Salvation Army, particularly in areas suffering the effects of natural disasters.